Website analytics offer interesting insights about offline and online brands owned by the same company.

A product such as Google Analytics will show how website visitors arrived via search engines and which keywords they used to get there. It comes down to the ratio of offline brand keywords to online brand keywords.

If they used the name of the offline brand to get to the website, the company’s website has a branding problem. If the online brand keyword totals are growing faster than the offline ones, the company is succeeding in improving the online brand.