Published inOnline Marketing Tactics·Sep 9, 2021Member-onlyWebsite Marketing Plans That Increase Odds of SuccessA website marketing plan can range from one page to dozens or even hundreds of pages. What matters most is the meat of it and the focus and execution of the most important elements. What also matters is fulfillment of the important site promotion goals. …Website Marketing4 min readWebsite Marketing4 min read
Published inOnline Marketing Tactics·Sep 7, 2021Member-onlyClickbaiting Tactics Mimic Traditional MediaClickbaiting is an online term for a practice that has long been followed in offline traditional media. The term has something of a negative connotation because the practice has been abused, but it is a legitimate means of attracting an audience if done correctly and ethically. Clickbaiting Definition Clickbaiting is a series…Online Marketing3 min readOnline Marketing3 min read
Published inOnline Marketing Tactics·Sep 6, 2021Member-onlyHow to Promote a Business Online in 10 Basic StepsLocal businesses must learn how to promote a business online in order to attract customers, grow sales and stay profitable. It is easy to imagine that most businesses will find that local online advertising is both necessary and even quite inexpensive to do. The hard part is knowing where to…Online Marketing9 min readOnline Marketing9 min read
Published inLeaders & Managers·May 27, 2021Member-onlyGoals, Objectives and Realism Dominate All PlanningVision and strategy are important, future-focused and long-term concerns, especially for company executives. But sometimes they take a back seat to present-day pressures on the job, especially for middle managers. They have important tasks to tackle today, tomorrow or next week. …Vision3 min readVision3 min read
Published inLeaders & Managers·May 20, 2021Member-onlyEffective Leaders Motivate Employees with Both Carrots and SticksEffective leaders use both rewards and punishments, carrots and sticks with employees in order to motivate them. But good leaders nudge and nurture their employees as much as possible with carrots. Bad leaders hammer too much with sticks. Rewards and punishments both belong in any manager’s toolbox. But how much…Employee Motivation3 min readEmployee Motivation3 min read
Published inRight of Center·May 12, 2021Member-onlyLiz Cheney — of All People — Brings Hope to Anti-Trump RepublicansPolitical leaders put country first and party second. Political hacks put party first and country second. Consider the following two statements: “This is not about policy, this is not about partisanship, this is about our duty as Americans.” “The single most important thing we want to achieve is for President…Liz Cheney3 min readLiz Cheney3 min read
Published inLeaders & Managers·May 12, 2021Member-only6 Ways Managers Beat the Budget ProcessThe annual budget process leads to worry, stress and job insecurity for many managers, especially when executives have aggressive demands. Middle managers with a staff of two people have a budget. Regardless of whether they own it or have it inflicted on them, that budget reflects the cost of their…Business Budgeting3 min readBusiness Budgeting3 min read
Published inLeaders & Managers·May 5, 2021Member-onlyManagement Conflicts Get Better or Worse for 2 Key ReasonsConflicts abound in a management career. Managers inevitably will have conflicts with staff, bosses, peers, customers and other departments or divisions. Resolutions often depend quite a bit on two key principles in negotiations and interpersonal relations. I have seen countless management conflicts during four decades in management and management consulting…Conflict3 min readConflict3 min read
Published inLeaders & Managers·Apr 29, 2021Member-onlyStrategy Turns Abstract Goals into Concrete ResultsA strategy is a plan. The concept is that simple. But developing a good plan isn’t simple at all. Even middle managers have or should have strategies because strategies arise from the rivers of information that flow their way. They have budgets, guidance from bosses, feedback from clients and employees…Strategy3 min readStrategy3 min read
Published inLeaders & Managers·Apr 22, 2021Member-onlyLeadership Style Reflects a Mix of Personality and SituationsLeadership style is a dry abstract for young and inexperienced managers. It becomes concrete with time and maturity. Business experts go into great detail about various leadership styles. The list includes: Autocratic Bureaucratic Coach Democratic Paternalistic Servant Transactional Transformational Visionary But no mature leaders follow just one style. They act…Leadership Styles4 min readLeadership Styles4 min read